Even if it is "writing" —
should we be doing it?

There's a rich history of the interaction between image and the word, and it didn't start with print texts...To consider the effectiveness of that interaction in a Flash file is much the same as to consider the effectiveness of the interaction in a business writing proposal, an illustrated paper, and so forth. …And that is what should be evaluated in these projects -- how did this creator present this information in this situation? Is it appropriate for this audience, this purpose, this medium?

- Traci Gardner
posted to techrhet, May 2003
excerpted and reproduced with permission